Some of the best memories growing up were those spent playing with our family camcorder. From filming silly skits, to recording magic shows, and even editing before I had access to any software (that’s right…the old school way!), there was never a shortage of quality content. It was something I did for fun after homework, music, and sports were finished.
It wasn’t until I joined the film club in high school when my eyes were opened to the world of video editing and production. What started as a fun side hobby quickly became a passion and something I expanded on. I began making videos for family, friends, school projects, and eventually clients of my own.
Fast forward to now, where my passion for incorporating video into marketing strategies has helped me build brands, raise awareness, drive leads, and most importantly – tell my client’s stories. Through social media, email, website landing pages, YouTube or paid advertising campaigns (to name a few), each video is created with a defined marketing approach to combine strategy with creativity.
And of course, I can’t forget to mention my love for coffee, which partially inspired The VMC. Cafes are a place to get creative and get lost in your thoughts – a place of emotional or casual conversation, or a place to hang out with friends and just have fun. Which is exactly what my videos bring to the table: creativity, conversation, and fun! So espresso yourself, take life one sip at a time, and stay grounded. And make a video about it along the way.
